Note
This space is work in progress, im just scaffolding thoughts here for now
Naming
Company name needs to be abstract. It cannot be too literally descriptive of its purpose. Example, a professional kitchen operations tool can’t be called “kichn”, even if it is misspelled it is too generically applicable to its own purpose.
That would be different if a project management tool called itself “kichn”, which would be more abstract
Trademark
To trademark in the USA, one needs USPTO trademark. Madrid protocol helps international trademark process if US market presence can be proved.
If US market presence is not easy, this option could cause issues and might instead be better to file in Aus first then priority claim trademark to US after
When
It is possible to get trademark on “intent to use”, one does not need to already have market presence to file for trademark in either USA or Aus
If launching in both markets at the same time, file for both. Don’t wait for USPTO to come through and file in Aus afterward, lest risking IP squatters
Incorporation
Base entity + international Satellites
Delco can be registered by international individuals, get that plus Aus ABN etc. That’s probably enough to trade in NZ without incorporation there, tbd
ESOPs
Issuing employee stock options can be done from any entity, but will carry more weight to employees given from a US entity than an Aus/NZ one